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AFS Opens State-of-the-art Innovation Center

Jan 19, 2017

•  3 minutes to read

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Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company’s newest branch for plant-based ingredient innovation.

AFS demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient supplier specializing in botanical extracts for food, beverages and supplements. The newly opened Research and Development Center, is a multi-million-dollar investment located at the University of Iowa BioVentures Center (BVC) featuring molecular biology labs, advanced analytical and materials research laboratories, and a pilot production plant.

“AFS chose the BVC as our home for innovation for a number of reasons,” states Chris Fields, VP of Scientific Affairs at Applied Food Sciences. “The University of Iowa is home to a strong work ethic, a high level of professionals, and culture of innovation in the areas of Biotechnology and Food Science. What makes us the most excited is the opportunity to collaborate with other innovative companies in the areas of food technology, then merge those lessons learned with our expertise in life sciences.”

One of the primary goals at the new Innovation Center is to help foster the growth of plant-based science; how the evolution of food fits into the current and future food supply and how it can help to not only continue to feed the growing population, but also make it healthier, and more nutritionally sound.

AFS believes having a great location in the Midwest United States moves them that much closer to both the farmers who feed the community and processors who utilize plants for added-value end products.

“We are creating the ideal environment to foster collaborative teams with the mission of touching all aspects of how advances in food sciences can produce long term significance to the positive impact on health and wellness,” echoes Loretta Zapp, CEO of AFS. “This new center is evidence of our commitment to our customers and the enhanced value we strive to bring to their products. AFS is excited about these additional resources that will add even more value to our current offerings that include supply chain sustainability, innovation, formulation and manufacturing support.”

Map Your Next
Beverage Formulation

Stop guessing your adaptogen blend. Consumers aren’t just buying non-alcoholic drinks—they are buying a specific functional shift.
 

Book a complimentary 1-on-1 Concept Mapping session directly with our Formulation Director. Together, we’ll map your target sensory profile and build a custom, science-backed ingredient stack designed to deliver a clear, repeatable payoff for your consumers.


Going to BevNet this December?

AFS will be hosting an interactive workshop where you can be hands on creating your custom feel for your next beverage innovation.

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