AFS News
The story of guayusa
We want to share our story about the broader impact that sourcing botanicals can have on communities. This article tells the story of a novel Amazonian tea and its incredible impact on the indigenous people that produce it. What is Guayusa? Guayusa ("gwhy-you-sah") is a caffeinated holly species that grows only in the upper Amazon basin of Colombia, Ecuador, and Peru. Historical records suggest that leaves...
Five Functional Ingredients that Stand Out on the Shelf
What draws people to certain products over others? Brands only have seconds to grab a consumer's attention on the shelf, and added functionalities only help influence their purchasing decisions. Consumers want to thrive with the products they love, and as a result, just about every food group is trying to enhance what it brings to the market. Supporting this trend, ingredient innovator Applied Food Sciences (AFS)...
Anything but CBD – The Real Opportunity in Hemp
Picture this – by 2030, the licensed land to grow hemp expects to increase to over 9M acres.[i] But experts predict nearly 80% of the future allocation will go towards grains, not CBD! It is quite a contrast to our current state of affairs, where we dedicate more than...
Solving the Caffeine Paradox
5 minutes to readThe average U.S. consumer will have around 220 mg of caffeine per day, which is about the amount in two cups of coffee.[i] Besides routine, the aim is to increase mental alertness and focus throughout the day. While caffeine has therapeutic benefits, it can also cause unwanted side effects i.e., the nervous, jittery feelings that make it hard to sit still and concentrate. A contradiction like this...
Plant Baked Protein: A Bright Future for Hemp Seed
Protein plays a substantial role in baked goods. Beyond adding nutritional value, protein conditions dough, provides structure, retains moisture, and enhances texture. Therefore, as plant-based ingredients take the place of traditional animal proteins, formulation expectations must continue to evolve. The opportunity for plant-based protein in baked goods is undeniable. Grocery sales of plant-based foods that directly replace animal products grew to over $7...
Solving the Caffeine Paradox
5 minutes to readThe average U.S. consumer will have around 220 mg of caffeine per day, which is about the amount in two cups of coffee.[i] Besides routine, the aim is to increase mental alertness and focus throughout the day. While caffeine has therapeutic benefits, it can also cause unwanted side effects i.e., the nervous, jittery feelings that make it hard to sit still and concentrate. A contradiction like this has conflicted consumers for years. But it has...
The Heart of Plant Based Meats
When we think of plant-based meat alternatives, brands like Beyond Meat and Impossible Foods immediately come to mind, and deservedly so. Influential partnerships with major fast-food chains have aided their disruptive emergence into the market. Today, consumer curiosity for plant-based meats and plant protein is at its all-time high, and the market is expected to grow. But while these brands are dominating certain segments at +200% growth, the sleeping giants are...
Industry News
5 Notes from Vitafoods Europe 2019
Europe has a lot to offer the natural products industry and at the Vitafoods Europe Show held every year in Geneva, Switzerland, many of the latest EU innovations are on display. For Applied Food Sciences (AFS) participating in this show is an important avenue to connect with customers from all over the world. While it is a melting pot for global ingredient sourcing, it is also a...
Promera Sports Announces New & Advanced Formulas for the Only Natural Product Line in Sport Nutrition
ProMera Sports, arguably the sports nutrition industry’s most innovative company with its history of molecular development and new category creations (e.g. Patented Creatine HCl®, Alpha-GEE®, ALPHA RECOVERY PLUS™ for the treatment of DOMS and exercise induced inflammation and other significant innovations), has become the only...
Organic, functional innovation essential for energy drink and shot growth
During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at New York-based Beverage Marketing Corporation (BMC). Energy...
Winning in the Early Stages of Craft Spirits
While many beverage brands will succeed or fail within their first two years, whiskey will be slowly aging in barrels. To have success in craft spirits, a now nearly four-billion-dollar industry, it is worth the wait. For up and coming Longtucky™ Spirits, the solution for this waiting game is to perfect the tasting room experience by creating a memorable...
Three Steps to Achieve Transparency in Beverages
When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are skeptical of what manufacturers say about their products, so transparency is needed to build trust....
Tech Experts Launch Free-Flowing Curcumin
Downtime… The Struggle is Real Working with traditional curcumin ingredients can be a manufacturer’s nightmare because turmeric causes caking in production lines and stains equipment. In fact, due to the drastically lengthier cleanup times, some companies refuse to take on turmeric projects altogether. Production runs involving traditional turmeric extracts can incur post-production clean times that are 5 to 6 times longer...
An eGuide to Supply Chain Stewardship, Going Beyond Sustainability
The concept of "stewardship" may seem like an esoteric or cutting-edge noun to the supply chain, but to the consumer it is an increasingly important verb—a corporate ethic—characterized by social, environmental and ethical accountability. In today's market consumers want quality products with healthy ingredients produced with a values-driven mindset; not because it’s en vogue, but because it’s the right thing to do. In this...
AMATEA Guayusa Tea Extract – Applied Food Sciences Caffeine Leaf?
Article by: Supplement Police Guayusa or ‘Ilex guayusa’ as it is commonly referred to as in the amazon rainforest, is a species of tree from the family of the ‘holly genus’ plants. In terms of specific regionality, the leaves are naturally found as well as cultivated in upper Amazonian regions of Ecuador, northeastern Peru, and southwestern Colombia, (basically in regions that lie anywhere between 200–2000 meters of elevation)....
AFS Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AUSTIN, Texas - Jan. 19,...
Don’t Sleep on Organic, Soluble Turmeric
PurTurmeric™, an innovative, superior quality turmeric extract, yields a complex flavor and full solubility for simple formulation. Look for this new ingredient from Applied Food Sciences (AFS) at BevNET Live and IFT, 2018. Trending TurmericOrganic Certified & Non-GMOHighly Water SolubleShelf StableSaves Time & Cost in Formulation https://youtu.be/FaCQRsNgen8 Trending Turmeric —...
Applied Food Sciences Gains Non-GMO Project Verification
Applied Food Sciences, Inc. (AFS) has taken the next step in demonstrating transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf organic caffeine headlines a list of sustainably sourced offerings. PurCaf Organic Caffeine – a 95% caffeine extract from...
3 Reasons Energy Drinks will continue to dominate the shelf
In 1987, an energy drink was sold for the very first time in its home market of Austria. The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers. It wasn’t until Austrian business man, Dietrich Mateschitz, drank this formula to cure his jet lag that Red Bull finally “got its wiiings” and a new category...
Applied Food Sciences Joins the UNPA as its Newest Executive Member
Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA....
AFS issues Patent for Producing Guayusa Extract
AFS is pleased to announce it is the exclusive owner of U.S. Patent #9345707, a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. The purpose of this process patent is to create a highly water...
Applied Food Sciences Inc. Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient supplier specializing in botanical...
Applied Food Sciences Secure Patent for Producing Guayusa Extract
28 Mar 2017 --- Applied Food Sciences, Inc. (AFS) has announced it is now the exclusive owner of a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. Guayusa is a...
Ingredient Manufacturer Announces Non-GMO Project Verified Caffeine Ingredient
Austin, TX – Applied Food Sciences, Inc. (AFS) takes the next step in demonstrating complete transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf® organic caffeine headlines a list of innovative and sustainably...
Why Experts are Now Saying this Herb is Not Only Safe, but Needed Now More Than Ever!
Applied Food Sciences sets the record straight about kava at SupplySide West with the release of their newest ingredient KAVOA™ kava extract for relaxation, stress relief and sleep support. After more than a decade of some negative attention, Applied Food Sciences, Inc. (AFS), along with other industry experts, are setting the...
Why Experts are Now Saying this Herb is Not Only Safe, but Needed Now More Than Ever!
Applied Food Sciences sets the record straight about kava at SupplySide West with the release of their newest ingredient KAVOA™ kava extract for relaxation, stress relief and sleep support. After more than a decade of some negative attention, Applied Food Sciences, Inc. (AFS), along with other...
The Next Standard of Kava Could Raise the Bar on the Relaxation Market
Experts at the International Conference on Kava in Honolulu, Hawaii, say Standardization in Quality is the Key to a Successful Future for Kava. Applied Food Sciences, Inc. (AFS) recently attended the International Conference in Honolulu, Hawaii on Kava (KAVA2015) where the state of the industry for kava sold within the US and...
Archive News
Applied Food Sciences Secure Patent for Producing Guayusa Extract
28 Mar 2017 --- Applied Food Sciences, Inc. (AFS) has announced it is now the exclusive owner of a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. Guayusa is a...
AFS issues Patent for Producing Guayusa Extract
AFS is pleased to announce it is the exclusive owner of U.S. Patent #9345707, a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. The purpose of this process...
Applied Food Sciences Joins the UNPA as its Newest Executive Member
Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA....
Applied Food Sciences Inc. Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient...
AFS Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AUSTIN, Texas - Jan. 19,...
Beverage Expert Applied Food Sciences Makes Breakthrough with two new Launches in Organic Ingredients
Applied Food Sciences, Inc. (AFS) has taken the next step in their organic offerings, introducing two new organic ingredients PurGinger™ organic ginger extract and Pur-C™ organic vitamin C extract at the upcoming BevNET Live conference...
New Kava Extract Focused on Addressing Safety Concerns
Safety concerns have long dogged the kava Piper methysticum market, but Applied Food Sciences (AFS; Austin, TX) has introduced a new kava extract that it says is produced with special concern for top safety issues surrounding kava production. Its new Kavoa kava...
An eGuide to Supply Chain Stewardship, Going Beyond Sustainability
The concept of "stewardship" may seem like an esoteric or cutting-edge noun to the supply chain, but to the consumer it is an increasingly important verb—a corporate ethic—characterized by social, environmental and ethical accountability. In today's market...
Applied Food Sciences Reveal New Kava Product
After more than a decade of some negative attention, Applied Food Sciences, Inc. (AFS), along with other industry experts, have set out to set the record straight about the safety and efficacy of Kava, an ingredient well known for it’s anti-anxiety benefits. The KAVOA...
Why Experts are Now Saying this Herb is Not Only Safe, but Needed Now More Than Ever!
Applied Food Sciences sets the record straight about kava at SupplySide West with the release of their newest ingredient KAVOA™ kava extract for relaxation, stress relief and sleep support. After more than a decade of some negative attention, Applied Food Sciences,...
The Return of Safe Kava – White Paper
New Extract for Relaxation, Reduced Stress, and Sleep Traditionally, kava is consumed as a beverage obtained through the infusion of ground kava root and/or rhizome in water. Today several extracts standardized in the biologically active constituents kavalactones...
3 Reasons Energy Drinks will continue to dominate the shelf
In 1987, an energy drink was sold for the very first time in its home market of Austria. The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers. It wasn’t until...
Green tea extract makes a splash in the energy drink market
Energy drinks are big business. And, despite setbacks in recent years, are still popular among Americans, with projected growth of 52% from 2014-2019, according to data from market research firm, Mintel. In 2015, energy drinks took up 6.2% of the total US soft drink...
How Applied Food Sciences’ green tea extract is unlocking organic energy drinks
According to a recent Mintel report, energy drinks are not slowing down, in fact, they are expected to have excellent growth through 2019. Part of the reason energy drinks remain one of the only categories in beverage to continue sustained growth is that they are...
New Organic Green Tea Extract Designed for Energy Beverages
Applied Food Sciences’ New Ingredient, PurTea™, to Debut at Engredea in Natural Products Expo West
