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AFS - Applied Food Sciences, Inc
Energy + Focus

AmaTea® Max

organic guayusa extract

PurCaf®

organic caffeine

PurTea®

organic caffeine

JAVA.g®

green coffee extract

Functional Flavor

PurGinger®

organic ginger extract

PurTurmeric®

organic turmeric extract

Plant Protein

PurHP-75®

organic hemp seed protein

Nutritional Actives

PurC®

organic vitamin C

GCA®

green coffee extract

Preventium®

potassium d-glucarate

Functional Mushrooms

Nordic Mushrooms

organic mushroom extracts

Ingredient Technology

CleanStream™

organic microbeadlet curcumin

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AFS News

Enhancing Nootropics – Study Shows Cognitive Benefits from Guayusa and Lion’s Mane

Enhancing Nootropics – Study Shows Cognitive Benefits from Guayusa and Lion’s Mane

Consumers are increasingly prioritizing their emotional well-being and, therefore, are seeking products that align with feeling good, staying mentally focused, and improving their productivity throughout the day. In 2023, nearly two-thirds (74%) of American consumers shared a belief that their food and beverage choices made an impact on their overall mental and emotional health [1]. These attributes are part of an...

The Next Move in Organic Vitamin C

Vitamin C, or ascorbic acid, is a vital nutrient for the human body to maintain normal function. Vitamin C has been known for its functional health benefits in energizing the body, boosting immunity, and providing structural support, such as helping to form cartilage, bone, and collagen. Vitamin C also has antioxidant properties protecting cells from damage caused by free radicals. While vitamin C is naturally...

The Story of Guayusa

We want to share our story about the broader impact that sourcing botanicals can have on communities. This article tells the story of a novel Amazonian tea and its incredible impact on the indigenous people that produce it. What is Guayusa?  Guayusa ("gwhy-you-sah") is a caffeinated holly species that grows only in the upper Amazon basin of Colombia, Ecuador, and Peru. Historical records suggest that...

Boosting Immune Health by Protecting Against Toxins with Glucarate

Boosting Immune Health by Protecting Against Toxins with Glucarate

Maintaining our immune health is crucial for the prevention of illness. While people are familiar with “boosting the immune system” by taking vitamins to fend off cold & flu, it is equally important to defend the body against harmful toxins, chemicals, and other pollutants that can cause an immune response.  Every day we are exposed to a myriad of microplastics, excess hormones, preservatives, pesticides, and other toxic compounds, which are health...

(Even Better) Better-For-You Extruded Snacks

Most of us can't help but occasionally surrender to the addictive convenience of grabbing a crinkly bag off the snack aisle. If you are like 95% of Americans, who snack at least once a day, you will likely have had the delight of trying the puffy, crunchy, airy treats known as extruded snacks - think Cheetos, Pirate's Booty, Veggie Straws, Cereal, and more [1]. Extrusion is a food processing method used to make ready-to-eat 'puffed' or 'expanded' snacks. The...

Mastering Plant-Based, Gluten-Free Baking With Hemp Protein

Protein plays a substantial role in baked goods. Beyond adding nutritional value, protein conditions dough, provides structure, retains moisture, and enhances texture. Therefore, as newer plant-based ingredients take the place of traditional proteins like animal proteins or gluten, formulation expectations must continue to evolve as well. The opportunity for plant-based protein in baked goods is undeniable. Grocery sales of plant-based foods that directly replace...

Industry News

Growing Demand for Nootropics and “Wholesome” Energy

Recently, Mintel teamed up with a leading functional ingredient supplier, Applied Food Sciences (AFS), to gather insights on nootropics in what many are calling “the future of caffeine.” Their research highlighted the immense potential for beverages to capitalize on this emerging market. Furthermore, an innovative ingredient solution known as guayusa was emphasized, which specifically...

Five Functional Food & Beverage Trends in 2022

Five Functional Food & Beverage Trends in 2022

When like-minded companies come together, it beckons the collaborative spirit needed to innovate and stay on top of trending markets. That is why, at AFS, we gather our intel from working with thousands of brands each year and share what we consider to be the top trends in the natural products industry. Here are five trends...

Five Notes from Vitafoods Europe 2019

Europe has a lot to offer the natural products industry and at the Vitafoods Europe Show held every year in Geneva, Switzerland, many of the latest EU innovations are on display.  For Applied Food Sciences (AFS) participating in this show is an important avenue to connect with customers from all...

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Five Functional Ingredients that Stand Out on the Shelf

What draws people to certain products over others? Brands only have seconds to grab a consumer's attention on the shelf, and added functionalities only help influence their purchasing decisions. Consumers want to thrive with the products they love, and as a result, just about every food group is trying to enhance what it brings to the market. Supporting this trend,...

Solving the Caffeine Paradox

Solving the Caffeine Paradox

Caffeine helps us stay alert and focus but can also cause anxiousness that makes it hard to… well, focus – a contradiction that has inspired further research.

Three Steps to Achieve Transparency in Beverages

When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are skeptical of what manufacturers say about their products, so transparency is needed to build trust. Consumers want to see what is inside the products they purchase so they can...

Don’t Sleep on Organic, Soluble Turmeric

Don’t Sleep on Organic, Soluble Turmeric

PurTurmeric™, an innovative, superior quality turmeric extract, yields a complex flavor and full solubility for simple formulation. Look for this new ingredient from Applied Food Sciences (AFS) at BevNET Live and IFT, 2018. Trending TurmericOrganic Certified & Non-GMOHighly Water SolubleShelf StableSaves Time & Cost in Formulation https://youtu.be/FaCQRsNgen8 Trending Turmeric — Consumers are craving more complex flavors and...

Applied Food Sciences Secure Patent for Producing Guayusa Extract

Applied Food Sciences Secure Patent for Producing Guayusa Extract

Applied Food Sciences, Inc. (AFS) has announced it is now the exclusive owner of a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. Guayusa is a caffeinated leaf of...

The Heart of Plant Based Meats

No disrespect to the original veggie burgers, but consumers may never settle for dry, spongy patties again… not after trying an Impossible Burger. The bar is set on what is forecasted to be an $85 billion industry by 2030.

Winning in the Early Stages of Craft Spirits

Winning in the Early Stages of Craft Spirits

While many beverage brands will succeed or fail within their first two years, whiskey will be slowly aging in barrels.  To have success in craft spirits, a now nearly four-billion-dollar industry, it is worth the wait.  For up and coming Longtucky™ Spirits, the solution for this waiting...

Five Functional Food & Beverage Trends in 2022

When like-minded companies come together, it beckons the collaborative spirit needed to innovate and stay on top of trending markets. That is why, at AFS, we gather our intel from working with thousands of brands each year and share what we consider to be the top trends in the natural products industry. Here are five trends that AFS believes will shape the industry in the coming years. 1)  Focused...

Applied Food Sciences Gains Non-GMO Project Verification

Applied Food Sciences, Inc. (AFS) has taken the next step in demonstrating transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf organic caffeine headlines a list of sustainably sourced offerings. PurCaf Organic Caffeine – a 95% caffeine extract from...

AmaTea® Guayusa Tea Extract

Guayusa or ‘Ilex guayusa’ as it is commonly referred to as in the amazon rainforest, is a species of tree from the family of the ‘holly genus’ plants. In terms of specific regionality, the leaves are naturally found as well as cultivated in upper Amazonian regions of Ecuador, northeastern Peru,...

Tech Experts Launch Free-Flowing Curcumin

Tech Experts Launch Free-Flowing Curcumin

Downtime… The Struggle is Real Working with traditional curcumin ingredients can be a manufacturer’s nightmare because turmeric causes caking in production lines and stains equipment.  In fact, due to the drastically lengthier cleanup times, some companies refuse...

Mastering Plant-Based, Gluten-Free Baking With Hemp Protein

Protein plays a substantial role in baked goods. Beyond adding nutritional value, protein conditions dough, provides structure, retains moisture, and enhances texture. Therefore, as newer plant-based ingredients take the place of traditional proteins like animal proteins or gluten, formulation expectations must continue to...

Mastering Plant-Based, Gluten-Free Baking With Hemp Protein

Protein plays a substantial role in baked goods. Beyond adding nutritional value, protein conditions dough, provides structure, retains moisture, and enhances texture. Therefore, as newer plant-based ingredients take the place of traditional proteins like animal proteins or gluten, formulation...

The Story of Guayusa

The Story of Guayusa

We want to share our story about the broader impact that sourcing botanicals can have on communities. This article tells the story of a novel Amazonian tea and its incredible impact on the indigenous people that produce it. What is Guayusa?  Guayusa ("gwhy-you-sah") is a caffeinated holly species that grows only in...

Archive News

Applied Food Sciences Gains Non-GMO Project Verification

Applied Food Sciences, Inc. (AFS) has taken the next step in demonstrating transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf organic caffeine headlines a list of sustainably sourced offerings. PurCaf Organic Caffeine –...

Three Steps to Achieve Transparency in Beverages

When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are...

AmaTea® Guayusa Tea Extract

Guayusa or ‘Ilex guayusa’ as it is commonly referred to as in the amazon rainforest, is a species of tree from the family of the ‘holly genus’ plants. In terms of specific regionality, the leaves are naturally found as well as cultivated in upper Amazonian regions of...

Applied Food Sciences Secure Patent for Producing Guayusa Extract

Applied Food Sciences, Inc. (AFS) has announced it is now the exclusive owner of a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. Guayusa is a caffeinated leaf of...

AFS issues Patent for Producing Guayusa Extract

AFS is pleased to announce it is the exclusive owner of U.S. Patent #9345707, a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine.  The purpose of this process...

Applied Food Sciences Opens State-of-the-art Innovation Center

Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient...

AFS Opens State-of-the-art Innovation Center

Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AFS demonstrates a commitment to innovation in food, nutrition and life...

Three Reasons Energy Drinks Will Continue To Dominate The Shelf

In 1987, an energy drink was sold for the very first time in its home market of Austria.  The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers.  It wasn’t until...

Green Tea Extract Makes A Splash in the Energy Drink Market

Energy drinks are big business. And, despite setbacks in recent years, are still popular among Americans, with projected growth of 52% from 2014-2019, according to data from market research firm, Mintel. In 2015, energy drinks took up 6.2% of the total US soft drink...

New Organic Green Tea Extract Designed for Energy Beverages

Applied Food Sciences’ New Ingredient, PurTea™, to Debut at Engredea in Natural Products Expo West Why make a new green tea extract?  With advancements in technology and a better understanding of how botanical relationships work with the human body, significant...