AFS News
Five Functional Ingredients that Stand Out on the Shelf
What draws people to certain products over others? Brands only have seconds to grab a consumer's attention on the shelf, and added functionalities only help influence their purchasing decisions. Consumers want to thrive with the products they love, and as a result, just about every food group is trying to enhance what it brings to the market. Supporting this trend, ingredient innovator Applied Food Sciences (AFS)...
Anything but CBD – The Real Opportunity in Hemp
Picture this – by 2030, the licensed land to grow hemp expects to increase to over 9M acres.[i] But experts predict nearly 80% of the future allocation will go towards grains, not CBD! It is quite a contrast to our current state of affairs, where we dedicate more than 525,000 acres licensed for hemp use almost entirely to phytocannabinoid production. Hemp stock (fiber) and seeds (grain) remain grossly undervalued....
Big Opportunity for Hemp Heart Oil
Let this sink in for a moment. In only a little over a year after passing the 2018 Farm Bill, the US had issued nearly 20,000 licenses to grow hemp, and firms had committed over 500,000 acres of land to its use.[i] By the end of 2019, the 479% growth in licensed...
Tech Experts Launch Free-Flowing Curcumin
Downtime… The Struggle is Real Working with traditional curcumin ingredients can be a manufacturer’s nightmare because turmeric causes caking in production lines and stains equipment. In fact, due to the drastically lengthier cleanup times, some companies refuse to take on turmeric projects...
Solving the Caffeine Paradox
5 minutes to readThe average U.S. consumer will have around 220 mg of caffeine per day, which is about the amount in two cups of coffee.[i] Besides routine, the aim is to increase mental alertness and focus throughout the day. While caffeine has therapeutic benefits, it can also cause unwanted side effects i.e., the nervous, jittery feelings that make it hard to sit still and concentrate. A contradiction like this...
The Heart of Plant Based Meats
When we think of plant-based meat alternatives, brands like Beyond Meat and Impossible Foods immediately come to mind, and deservedly so. Influential partnerships with major fast-food chains have aided their disruptive emergence into the market. Today, consumer curiosity for plant-based meats and plant protein is at its all-time high, and the market is expected to grow. But while these brands are dominating certain...
Winning in the Early Stages of Craft Spirits
While many beverage brands will succeed or fail within their first two years, whiskey will be slowly aging in barrels. To have success in craft spirits, a now nearly four-billion-dollar industry, it is worth the wait. For up and coming Longtucky™ Spirits, the solution for this waiting game is to perfect the tasting room experience by creating a memorable environment and delicious, bright cocktails....
Industry News
5 Notes from Vitafoods Europe 2019
Europe has a lot to offer the natural products industry and at the Vitafoods Europe Show held every year in Geneva, Switzerland, many of the latest EU innovations are on display. For Applied Food Sciences (AFS) participating in this show is an important avenue to...
Promera Sports Announces New & Advanced Formulas for the Only Natural Product Line in Sport Nutrition
ProMera Sports, arguably the sports nutrition industry’s most innovative company with its history of molecular development and new category creations (e.g. Patented Creatine HCl®, Alpha-GEE®, ALPHA RECOVERY PLUS™ for the treatment of DOMS and exercise induced inflammation and other significant innovations), has become the only...
Organic, functional innovation essential for energy drink and shot growth
During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at New York-based Beverage Marketing Corporation (BMC). Energy...
Don’t Sleep on Organic, Soluble Turmeric
PurTurmeric™, an innovative, superior quality turmeric extract, yields a complex flavor and full solubility for simple formulation. Look for this new ingredient from Applied Food Sciences (AFS) at BevNET Live and IFT, 2018. Trending TurmericOrganic Certified & Non-GMOHighly Water SolubleShelf StableSaves Time & Cost in Formulation...
Three Steps to Achieve Transparency in Beverages
When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are skeptical of what manufacturers say about their products, so transparency is needed to build trust....
Applied Food Sciences Gains Non-GMO Project Verification
Applied Food Sciences, Inc. (AFS) has taken the next step in demonstrating transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf organic caffeine headlines a list of sustainably sourced offerings. PurCaf Organic Caffeine – a 95% caffeine extract from organic green coffee beansPurTea Organic Caffeine – a 90% caffeine extract from organic green tea leavesJAVA.g – a polyphenolic blend of...
An eGuide to Supply Chain Stewardship, Going Beyond Sustainability
The concept of "stewardship" may seem like an esoteric or cutting-edge noun to the supply chain, but to the consumer it is an increasingly important verb—a corporate ethic—characterized by social, environmental and ethical accountability. In today's market consumers want quality products with healthy ingredients produced with a values-driven mindset; not because it’s en vogue, but because it’s the right thing to do. In this...
Applied Food Sciences Joins the UNPA as its Newest Executive Member
Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA. The United Natural Products Alliance (UNPA) is an international association of forward-looking companies dedicated to providing consumers with natural health products of...
AFS Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AUSTIN, Texas - Jan. 19,...
New Kava Extract Focused on Addressing Safety Concerns
Safety concerns have long dogged the kava Piper methysticum market, but Applied Food Sciences (AFS; Austin, TX) has introduced a new kava extract that it says is produced with special concern for top safety issues surrounding kava production. Its new Kavoa kava...
Ingredient Manufacturer Announces Non-GMO Project Verified Caffeine Ingredient
Austin, TX – Applied Food Sciences, Inc. (AFS) takes the next step in demonstrating complete transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf® organic caffeine headlines a list of innovative and sustainably sourced offerings by AFS. PurCaf® Organic Caffeine – a 95% caffeine extract from organic green coffee beansPurTea™ Organic Caffeine – a...
AMATEA Guayusa Tea Extract – Applied Food Sciences Caffeine Leaf?
Article by: Supplement Police Guayusa or ‘Ilex guayusa’ as it is commonly referred to as in the amazon rainforest, is a species of tree from the family of the ‘holly genus’ plants. In terms of specific regionality, the leaves are naturally found as well as cultivated in upper Amazonian regions of...
3 Reasons Energy Drinks will continue to dominate the shelf
In 1987, an energy drink was sold for the very first time in its home market of Austria. The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers. It wasn’t until Austrian business man, Dietrich Mateschitz, drank this formula to cure his jet lag that Red Bull finally “got its wiiings” and a new category...
Applied Food Sciences Inc. Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient supplier specializing in botanical...
Beverage Expert Applied Food Sciences Makes Breakthrough with two new Launches in Organic Ingredients
Applied Food Sciences, Inc. (AFS) has taken the next step in their organic offerings, introducing two new organic ingredients PurGinger™ organic ginger extract and Pur-C™ organic vitamin C extract at the upcoming BevNET Live conference December 5-6 in Santa Monica, CA. Flavor is still the No. 1...
Applied Food Sciences Secure Patent for Producing Guayusa Extract
28 Mar 2017 --- Applied Food Sciences, Inc. (AFS) has announced it is now the exclusive owner of a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. Guayusa is a...
AFS issues Patent for Producing Guayusa Extract
AFS is pleased to announce it is the exclusive owner of U.S. Patent #9345707, a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. The purpose of this process...
Why Experts are Now Saying this Herb is Not Only Safe, but Needed Now More Than Ever!
Applied Food Sciences sets the record straight about kava at SupplySide West with the release of their newest ingredient KAVOA™ kava extract for relaxation, stress relief and sleep support. After more than a decade of some negative attention, Applied Food Sciences, Inc. (AFS), along with other industry experts, are setting the...
Why Experts are Now Saying this Herb is Not Only Safe, but Needed Now More Than Ever!
Applied Food Sciences sets the record straight about kava at SupplySide West with the release of their newest ingredient KAVOA™ kava extract for relaxation, stress relief and sleep support. After more than a decade of some negative attention, Applied Food Sciences, Inc. (AFS), along with other...
The Next Standard of Kava Could Raise the Bar on the Relaxation Market
Experts at the International Conference on Kava in Honolulu, Hawaii, say Standardization in Quality is the Key to a Successful Future for Kava. Applied Food Sciences, Inc. (AFS) recently attended the International Conference in Honolulu, Hawaii on Kava (KAVA2015) where the state of the industry for kava sold within the US and...
Archive News
Applied Food Sciences Joins the UNPA as its Newest Executive Member
Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA....
Applied Food Sciences Inc. Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient...
AFS Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AUSTIN, Texas - Jan. 19,...
Beverage Expert Applied Food Sciences Makes Breakthrough with two new Launches in Organic Ingredients
Applied Food Sciences, Inc. (AFS) has taken the next step in their organic offerings, introducing two new organic ingredients PurGinger™ organic ginger extract and Pur-C™ organic vitamin C extract at the upcoming BevNET Live conference December 5-6 in Santa Monica,...
New Kava Extract Focused on Addressing Safety Concerns
Safety concerns have long dogged the kava Piper methysticum market, but Applied Food Sciences (AFS; Austin, TX) has introduced a new kava extract that it says is produced with special concern for top safety issues surrounding kava production. Its new Kavoa kava...
An eGuide to Supply Chain Stewardship, Going Beyond Sustainability
The concept of "stewardship" may seem like an esoteric or cutting-edge noun to the supply chain, but to the consumer it is an increasingly important verb—a corporate ethic—characterized by social, environmental and ethical accountability. In today's market...
Applied Food Sciences Reveal New Kava Product
After more than a decade of some negative attention, Applied Food Sciences, Inc. (AFS), along with other industry experts, have set out to set the record straight about the safety and efficacy of Kava, an ingredient well known for it’s anti-anxiety benefits. The KAVOA...
Why Experts are Now Saying this Herb is Not Only Safe, but Needed Now More Than Ever!
Applied Food Sciences sets the record straight about kava at SupplySide West with the release of their newest ingredient KAVOA™ kava extract for relaxation, stress relief and sleep support. After more than a decade of some negative attention, Applied Food Sciences,...
The Return of Safe Kava – White Paper
New Extract for Relaxation, Reduced Stress, and Sleep Traditionally, kava is consumed as a beverage obtained through the infusion of ground kava root and/or rhizome in water. Today several extracts standardized in the biologically active constituents kavalactones...
3 Reasons Energy Drinks will continue to dominate the shelf
In 1987, an energy drink was sold for the very first time in its home market of Austria. The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers. It wasn’t until...
2015 Innovation Retreat: Join AFS!
AFS 2015 Innovation Retreat! Special Presentations by Mintel™ and Next Trend™ on Consumer Behavior. Plus a New Product Creation workshop, wine tasting and more! Find out more…
Conquer Vegas With the SupplySide SURVIVAL KIT
Applied Food Sciences, Inc. shows off their newest ingredient PurCaf® in this year’s SupplySide West Survival Kits! Look to conquer Las Vegas with this energy shot powered by botanical energy.
It’s Your Caffeine that’s the Problem
PurCaf® is 92% Pure Caffeine Are you a 92%er? Most #OrganicCaffeine is only 30% caffeine. by vol. which means it takes more than 300mg to form a single dose! #Seriously!?! Use @PurCaf! PurCaf® is USDA and Eco-Cert Organic....
Applied Food Sciences, Inc. Presents to Nestlé Purina
AFS presents their HealthyDog™ Endurance formula to Nestle Purina that focuses on three value propositions: Fuel Muscles, Relieve Stress, and Keep Focus.
Demand for Natural Botanical Energy Ingredients in Beverages on the Rise
Applied Food Sciences’ PurCaf™ Certified Organic, Non-GMO Caffeine ingredient creates “buzz” at BevNet conference; preps for InterBev June 10-13 *This article has been updated Nov, 2020 to reflect the most accurate information. The demand for natural ingredients...
