AFS News
Train Hard. Recover Clean. Why CelluThrive™ Belongs in Every Sports Nutrition Stack
Exercise is powerful, but when you're done pushing your body, shredding your muscles, and sweating, metabolic byproducts that include stress hormones and toxins can be recirculated back into your system, overworking your liver, whose main job is to help clear those compounds. So, while your muscles get the headlines, your...
Biohacking with Guayusa: Dave Asprey Features AmaTea® Max on The Human Upgrade™ Podcast
What happens when “The Father of Biohacking" and award-winning podcast host Dave Asprey is introduced to an Amazonian super leaf with clinically studied nootropic benefits? In this special episode of The Human Upgrade™ podcast, we take a deep dive into guayusa (ilex guayusa) and its benefits in cognitive performance and...
Introducing MycoThrive™ Lion’s Mane: A Clinically Studied Ingredient for Cognitive Performance
As functional mushrooms gain traction, the launch of MycoThrive™ Lion’s Mane is well-timed to bring clinical validation to the market.
Boosting Immune Health by Protecting Against Toxins with Glucarate
Maintaining our immune health is crucial for the prevention of illness. While people are familiar with “boosting the immune system” by taking vitamins to fend off cold & flu, it is equally important to defend the body against harmful toxins, chemicals, and other pollutants that can cause an immune response. ...
Lion’s Mane: The Latest Standout in Functional Beverages
The next time you walk down the beverage aisle at your grocery store, watch out! You may be caught in awe as you pass by the functional drinks, which are teeming with innovation as of late. From gut health to skin health to cognitive boosts, consumers are thirsty for anything that can deliver tangible benefits and help...
Supporting Hormonal Balance for Better Health with CelluThrive™
As we age, our hormone levels naturally fluctuate, impacting our health in various ways. Estrogen is an essential hormone for both men and women, influencing mood, energy, metabolism, bone health, and brain function. When estrogen levels become unbalanced—whether too high or too low—it can lead to a range of health...
Enhancing Nootropics: New Study Shows Acute Cognitive Benefits from Guayusa and Lion’s Mane
Consumers are increasingly prioritizing their emotional well-being and, therefore, are seeking products that align with feeling good, staying mentally focused, and improving their productivity throughout the day. In 2023, nearly two-thirds (74%) of American consumers shared a belief that their food and beverage choices...
AFS and KÄÄPÄ Biotech Expand Partnership with State-of-the-Art Cultivation Facility
Applied Food Sciences is thrilled to announce the expansion of its strategic partnership with KÄÄPÄ Biotech, marked by the opening of a new state-of-the-art cultivation facility in Finland. This expansion comes as a response to the growing global demand for premium functional mushrooms.
Supporting Hormonal Balance for Better Health with CelluThrive™
Hormone balance plays a crucial role in maintaining overall health for both men and women – impacting mood, energy levels, metabolism, and more.
Growing Demand for Nootropics and “Wholesome” Energy
Recently, Mintel teamed up with a leading functional ingredient supplier, Applied Food Sciences (AFS), to gather insights on nootropics in what many are calling “the future of caffeine.” Their research highlighted the immense potential for beverages to capitalize on this emerging market. Furthermore, an innovative...
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The Next Move in Organic Vitamin C
Vitamin C, or ascorbic acid, is a vital nutrient for the human body to maintain normal function. Vitamin C has been known for its functional health benefits in energizing the body, boosting immunity, and providing structural support, such as helping to form cartilage, bone, and collagen. Vitamin C also has antioxidant properties protecting cells from damage caused...
Five Functional Food & Beverage Trends
With years of experience collaborating with innovative brands, Applied Food Sciences (AFS) has identified the top trends that will shape the natural products industry in the coming years. 1) The Shroom Boom! Functional mushrooms are no longer just a wellness trend—they’re emerging as a staple ingredient in products that promote cognitive health, stress relief, and...
The Story of Guayusa
We want to share our story about the broader impact that sourcing botanicals can have on communities. This article tells the story of a novel Amazonian tea and its incredible impact on the indigenous people that produce it. What is Guayusa? Guayusa ("gwhy-you-sah") is a caffeinated holly species that grows only...
Five Notes from Vitafoods Europe 2019
Europe has a lot to offer the natural products industry and at the Vitafoods Europe Show held every year in Geneva, Switzerland, many of the latest EU innovations are on display. For Applied Food Sciences (AFS) participating in this show is an important avenue to connect with customers from all over the world. While it...
Promera Sports announces new and advanced formulas for the only natural product line in sport nutrition.
ProMera Sports, arguably the sports nutrition industry’s most innovative company with its history of molecular development and new category creations (e.g. Patented Creatine HCl®, Alpha-GEE®, ALPHA RECOVERY PLUS™ for the treatment of DOMS and exercise induced inflammation and other significant innovations), has become the...
Ingredient Manufacturer Announces Non-GMO Project Verified Caffeine Ingredient
Austin, TX – Applied Food Sciences, Inc. (AFS) takes the next step in demonstrating complete transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf® organic caffeine headlines a list of innovative and sustainably...
Five Functional Ingredients that Stand Out on the Shelf
What draws people to certain products over others? Brands only have seconds to grab a consumer's attention on the shelf, and added functionalities only help influence their purchasing decisions. Consumers want to thrive with the products they love, and as a result, just about every food group is trying to enhance what it...
Winning in the Early Stages of Craft Spirits
While many beverage brands will succeed or fail within their first two years, whiskey will be slowly aging in barrels. To have success in craft spirits, a now nearly four-billion-dollar industry, it is worth the wait. For up and coming Longtucky™ Spirits, the solution for this waiting game is to perfect the...
Don’t Sleep on Organic, Soluble Turmeric
PurTurmeric™, an innovative, superior quality turmeric extract, yields a complex flavor and full solubility for simple formulation. Look for this new ingredient from Applied Food Sciences (AFS) at BevNET Live and IFT, 2018. Trending TurmericOrganic Certified & Non-GMOHighly Water SolubleShelf StableSaves Time &...
Organic, functional innovation essential for energy drink and shot growth
During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at New York-based Beverage...
AmaTea® Guayusa Tea Extract
Guayusa or ‘Ilex guayusa’ as it is commonly referred to as in the amazon rainforest, is a species of tree from the family of the ‘holly genus’ plants. In terms of specific regionality, the leaves are naturally found as well as cultivated in upper Amazonian regions of Ecuador, northeastern Peru, and southwestern Colombia,...
AFS issues Patent for Producing Guayusa Extract
AFS is pleased to announce it is the exclusive owner of U.S. Patent #9345707, a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. The purpose of this process patent is to create a highly water soluble energy...
Solving the Caffeine Paradox
Caffeine helps us stay alert and focus but can also cause anxiousness that makes it hard to… well, focus – a contradiction that has inspired further research.
Tech Experts Launch Free-Flowing Curcumin
Downtime… The Struggle is Real Working with traditional curcumin ingredients can be a manufacturer’s nightmare because turmeric causes caking in production lines and stains equipment. In fact, due to the drastically lengthier cleanup times, some companies refuse...
Applied Food Sciences Gains Non-GMO Project Verification
Applied Food Sciences, Inc. (AFS) has taken the next step in demonstrating transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf organic caffeine headlines a list of sustainably sourced offerings. PurCaf Organic Caffeine – a 95% caffeine extract from organic green coffee beans...
Three Steps to Achieve Transparency in Beverages
When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are skeptical of what manufacturers say about their products, so...
Applied Food Sciences Secure Patent for Producing Guayusa Extract
Applied Food Sciences, Inc. (AFS) has announced it is now the exclusive owner of a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. Guayusa is a caffeinated leaf of the holly species that grows only in the upper Amazon,...
Archive News
Applied Food Sciences Joins the UNPA as its Newest Executive Member
Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA....
Applied Food Sciences Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient...
AFS Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AFS demonstrates a commitment to innovation in food, nutrition and life...
Beverage Expert Applied Food Sciences Makes Breakthrough With Two New Organic Ingredients
Applied Food Sciences, Inc. (AFS) has taken the next step in their organic offerings, introducing two new organic ingredients PurGinger™ organic ginger extract and Pur-C™ organic vitamin C extract at the upcoming BevNET Live conference...
Three Reasons Energy Drinks Will Continue To Dominate The Shelf
In 1987, an energy drink was sold for the very first time in its home market of Austria. The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers. It wasn’t until...
(Even Better) Better-For-You Extruded Snacks
Most of us can't help but occasionally surrender to the addictive convenience of grabbing a crinkly bag off the snack aisle. If you are like 95% of Americans, who snack at least once a day, you will likely have had the delight of trying the puffy, crunchy, airy treats...
Hemp Seed Protein Gives Rise to Healthy Pizza Dough
Dough formulation is no easy feat, especially when working with plant-based or allergen-free ingredients. Protein from hemp seeds is an innovative solution that checks the right boxes.
Green Tea Extract Makes A Splash in the Energy Drink Market
Energy drinks are big business. And, despite setbacks in recent years, are still popular among Americans, with projected growth of 52% from 2014-2019, according to data from market research firm, Mintel. In 2015, energy drinks took up 6.2% of the total US soft drink...
Mastering Plant-Based, Gluten-Free Baking With Hemp Protein
Protein plays a substantial role in baked goods. Beyond adding nutritional value, protein conditions dough, provides structure, retains moisture, and enhances texture. Therefore, as newer plant-based ingredients take the place of traditional proteins like animal...
How Applied Food Sciences’ Green Tea Extract is Unlocking Organic Energy Drinks
According to a recent Mintel report, energy drinks are not slowing down, in fact, they are expected to have excellent growth through 2019. Part of the reason energy drinks remain one of the only categories in beverage to continue sustained growth is that they are...
New Organic Green Tea Extract Designed for Energy Beverages
Applied Food Sciences’ New Ingredient, PurTea™, to Debut at Engredea in Natural Products Expo West Why make a new green tea extract? With advancements in technology and a better understanding of how botanical relationships work with the human body, significant...
The Heart of Plant Based Meats
No disrespect to the original veggie burgers, but consumers may never settle for dry, spongy patties again… not after trying an Impossible Burger. The bar is set on what is forecasted to be an $85 billion industry by 2030.
Applied Food Sciences Obtains GRAS Status for PurCaf™ a Naturally Derived Source of Caffeine
Applied Food Sciences, Inc. (AFS) takes vital step obtaining self-affirmed GRAS (Generally Recognized As Safe) status for PurCaf™, a naturally derived green coffee bean caffeine, for use in food and beverages. Austin, Tex. – (April 2015) – An independent third- party...
“Clean Label” to Reignite Energy Drink Innovation
Applied Food Sciences Hosts Exclusive Retreat with Industry Experts in Market Trends, Innovation, and Regulations to Address Evolving Energy Drink Market Opportunities Consumer fear and mistrust is driving the demand for complete transparency in product...
Why Organic Caffeine
Applied Food Sciences, Inc. (AFS) Dissects What Purity and Safety Mean for Caffeine Ingredients When it comes to energy beverages, people want their cake and eat it too. The demand is for an energy drink to provide the prescribed “buzz,” but also be “good for you,”...
