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AFS - Applied Food Sciences, Inc
Energy + Focus

PurCaf®

organic caffeine

AmaTea® Max

organic guayusa extract

JAVA.g®

green coffee extract

PurTea®

organic caffeine

PurGinseng

panax ginseng extract
Functional Flavor

PurGinger®

organic ginger extract

PurTurmeric®

organic turmeric extract

Plant Protein

PurHP-75®

organic hemp seed protein

Nutritional Actives

PurC®

organic vitamin C

GCA®

green coffee extract

CelluThrive

cellular detox glucarate

Functional Mushrooms

MycoThrive

functional mushrooms

Ingredient Technology

CleanStream

organic microbeadlet curcumin

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AFS News

Guayusa

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Organic, functional innovation essential for energy drink and shot growth

Aug 16, 2017

During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at New York-based Beverage Marketing Corporation (BMC). Energy shots, on the other hand, experienced 2 percent wholesale dollar sales growth in 2016, to reach $651 million. However, as the market begins...

Applied Food Sciences Joins the UNPA as its Newest Executive Member

Feb 17, 2017

Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA. The United Natural Products Alliance (UNPA) is an international association of forward-looking companies dedicated to providing consumers with natural health products of...

AFS Opens State-of-the-art Innovation Center

AFS Opens State-of-the-art Innovation Center

Jan 19, 2017

Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AFS demonstrates a commitment to innovation in food, nutrition and life...

“Clean Label” to Reignite Energy Drink Innovation

Mar 2, 2015

Applied Food Sciences Hosts Exclusive Retreat with Industry Experts in Market Trends, Innovation, and Regulations to Address Evolving Energy Drink Market Opportunities Consumer fear and mistrust is driving the demand for complete transparency in product...

Three Steps to Achieve Transparency in Beverages

Three Steps to Achieve Transparency in Beverages

Jun 16, 2017

When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are skeptical of what manufacturers say about their products, so transparency is needed to build trust. Consumers want to see what is inside...

Applied Food Sciences Opens State-of-the-art Innovation Center

Jan 19, 2017

Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient supplier specializing in botanical...

Three Reasons Energy Drinks Will Continue To Dominate The Shelf

Jul 5, 2016

In 1987, an energy drink was sold for the very first time in its home market of Austria.  The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers.  It wasn’t until Austrian business man, Dietrich Mateschitz, drank this formula to cure his jet lag that Red Bull finally “got its wiiings” and a new category...

Industry News

Lion’s Mane: The Latest Standout in Functional Beverages

Feb 14, 2025

Discover the growing demand for cognitive and emotional health-boosting beverages, the science behind Lion’s Mane’s benefits, and how beverage manufacturers can leverage this powerful ingredient MycoThrive™ Lion’s Mane from Applied Food Sciences. Learn about its clinical validation, water solubility, improved flavor, and standardized potency.

Conquer Vegas With the SupplySide SURVIVAL KIT

Conquer Vegas With the SupplySide SURVIVAL KIT

Oct 2, 2014

Applied Food Sciences, Inc. shows off their newest ingredient PurCaf® in this year’s SupplySide West Survival Kits! Look to conquer Las Vegas with this energy shot powered by botanical energy.

What Your Pet Needs More of to Remove Harmful Toxins

What Your Pet Needs More of to Remove Harmful Toxins

Feb 11, 2014

Did you know Glucarate is naturally found in your pet's diet? In fact Glucarate is also already present in your dog's body. The problem is that in today's toxic world our pets simply don't get enough of the Glucarate they need to combat the harmful toxins, pollutants & chemicals that they are exposed to every day. By giving your pet CelluThrive™ Cellular Detox Glucarate you are giving them a super dose of Glucarate to help your...

Demand for Natural Botanical Energy Ingredients in Beverages on the Rise

Jun 4, 2014

*This article has been updated Nov, 2020 to reflect the most accurate information.  Applied Food Sciences’ PurCaf™ Certified Organic, Non-GMO Caffeine ingredient creates “buzz” at BevNet conference; preps for InterBev June 10-13 The demand for natural ingredients in the booming energy drink market leads manufacturers to dig deep to uncover the new new thing. At the BevNet LIVE conference...

Boosting Immune Health by Protecting Against Toxins with Glucarate

May 18, 2023

Maintaining our immune health is crucial for the prevention of illness. While people are familiar with “boosting the immune system” by taking vitamins to fend off cold & flu, it is equally important to defend the body against harmful toxins, chemicals, and other pollutants that can cause an immune response.  Every day we are exposed to a myriad of microplastics, excess hormones, preservatives,...

What Veterinarians Are Linking Nearly 3/4 of All Canine Disease To

Feb 11, 2014

Our pet's have it rough in today's toxic world. Every day we walk our best friends by signs posted in our neighborhood next to sidewalks and parks that say "Warning Pesticide Use!" Meanwhile, even in our own homes, every bottle of cleaning solution says "Caution Keep away from children and pets!"...

AFS Will Unveil New Botanical Energy Line at NEXT Innovation Summit

AFS Will Unveil New Botanical Energy Line at NEXT Innovation Summit

Mar 3, 2014

Applied Food Sciences, Inc. (AFS), a science driven ingredient, and food technology company is set to unveil its line of botanical energy solutions at the NEXT Innovation Summit presented by Nutracon. The launch ties into the trending demand for consumers searching...

Growing Demand for Nootropics and “Wholesome” Energy

Sep 26, 2023

Recently, Mintel teamed up with a leading functional ingredient supplier, Applied Food Sciences (AFS), to gather insights on nootropics in what many are calling “the future of caffeine.” Their research highlighted the immense potential for beverages to capitalize on this emerging market. Furthermore, an innovative ingredient...

Growing Demand for Nootropics and “Wholesome” Energy

Sep 26, 2023

Recently, Mintel teamed up with a leading functional ingredient supplier, Applied Food Sciences (AFS), to gather insights on nootropics in what many are calling “the future of caffeine.” Their research highlighted the immense potential for beverages to capitalize on this emerging market....

The Next Move in Organic Vitamin C

The Next Move in Organic Vitamin C

May 17, 2023

While vitamin C is naturally found in many fruits and vegetables, most beverage applications use artificial vitamin C. Yet, as new organic ingredients emerge, beverage producers are finding value in branding around “organic vitamin C.”

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