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AFS - Applied Food Sciences, Inc
Energy + Focus

PurCaf®

organic caffeine

AmaTea® Max

organic guayusa extract

JAVA.g®

green coffee extract

PurTea®

organic caffeine

PurGinseng

panax ginseng extract
Functional Flavor

PurGinger®

organic ginger extract

PurTurmeric®

organic turmeric extract

Ingredient Technology

CleanStream

organic microbeadlet curcumin

Nutritional Actives

CelluThrive

cellular detox glucarate

GCA®

green coffee extract

PurC®

organic vitamin C

Functional Mushrooms

MycoThrive

functional mushrooms

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AFS News

Brian Zapp

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AFS Opens State-of-the-art Innovation Center

Jan 19, 2017

Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AFS demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient supplier...

“Clean Label” to Reignite Energy Drink Innovation

Mar 2, 2015

Applied Food Sciences Hosts Exclusive Retreat with Industry Experts in Market Trends, Innovation, and Regulations to Address Evolving Energy Drink Market Opportunities Consumer fear and mistrust is driving the demand for complete transparency in product development. The emerging trend of “Clean Label Ingredients” is the industry’s response and is creating a large opportunity for growth. Since the energy...

Conquer Vegas With the SupplySide SURVIVAL KIT

Conquer Vegas With the SupplySide SURVIVAL KIT

Oct 2, 2014

Applied Food Sciences, Inc. shows off their newest ingredient PurCaf® in this year’s SupplySide West Survival Kits! Look to conquer Las Vegas with this energy shot powered by botanical energy.

Three Reasons Energy Drinks Will Continue To Dominate The Shelf

Three Reasons Energy Drinks Will Continue To Dominate The Shelf

Jul 5, 2016

In 1987, an energy drink was sold for the very first time in its home market of Austria.  The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers.  It wasn’t until Austrian business man, Dietrich Mateschitz, drank this formula to cure his jet lag that Red Bull finally “got its wiiings” and a new...

Demand for Natural Botanical Energy Ingredients in Beverages on the Rise

Jun 4, 2014

*This article has been updated Nov, 2020 to reflect the most accurate information.  Applied Food Sciences’ PurCaf™ Certified Organic, Non-GMO Caffeine ingredient creates “buzz” at BevNet conference; preps for InterBev June 10-13 The demand for natural ingredients in the booming energy drink market leads manufacturers to dig deep to uncover the new new thing. At the BevNet LIVE conference recently,...

Industry News

Growing Demand for Nootropics and “Wholesome” Energy

Sep 26, 2023

Recently, Mintel teamed up with a leading functional ingredient supplier, Applied Food Sciences (AFS), to gather insights on nootropics in what many are calling “the future of caffeine.” Their research highlighted the immense potential for beverages to capitalize on this emerging market....

AFS Will Unveil New Botanical Energy Line at NEXT Innovation Summit

Mar 3, 2014

Applied Food Sciences, Inc. (AFS), a science driven ingredient, and food technology company is set to unveil its line of botanical energy solutions at the NEXT Innovation Summit presented by Nutracon. The launch ties into the trending demand for consumers searching for plant-based, NON GMO, forms of natural energy. Formulating with plant based, raw botanical...

Boosting Immune Health by Protecting Against Toxins with Glucarate

May 18, 2023

Maintaining our immune health is crucial for the prevention of illness. While people are familiar with “boosting the immune system” by taking vitamins to fend off cold & flu, it is equally important to defend the body against harmful toxins, chemicals, and other pollutants that can cause an immune response.  Every day we are exposed to a myriad of...

What Your Pet Needs More of to Remove Harmful Toxins

What Your Pet Needs More of to Remove Harmful Toxins

Feb 11, 2014

Did you know Glucarate is naturally found in your pet's diet? In fact Glucarate is also already present in your dog's body. The problem is that in today's toxic world our pets simply don't get enough of the Glucarate they need to combat the harmful toxins, pollutants & chemicals that they are exposed to every day. By giving your pet CelluThrive™ Cellular Detox Glucarate you are giving them a super dose of Glucarate to help your...

Five Functional Food & Beverage Trends

Aug 23, 2022

The natural products landscape is rapidly evolving as consumers demand innovative, health-focused ingredients. From functional mushrooms that boost cognitive health to organic energy solutions that enhance focus without the jitters, these emerging trends are reshaping the food and beverage industry. At Applied Food Sciences (AFS), we’ve identified five key trends that will lead the way in delivering functional benefits, clean labels, and cutting-edge solutions.

Read on to discover the ingredients driving these trends and how they can elevate your next product offering!

Caffe Sanora Organic Coffee Helps Underwrite Inaugural WILD Summit Taking Place on Feb. 1 Aiming To Help Women of All Ages

Caffe Sanora Organic Coffee Helps Underwrite Inaugural WILD Summit Taking Place on Feb. 1 Aiming To Help Women of All Ages

Jan 31, 2013

The Women’s Council WILD Summit is an event that brings together students and inspiring leaders at all stages of their professional careers who can share their experiences, knowledge and passions with each other, and will take place Feb. 1, 2013 from 7:30 a.m. to 5:30 p.m. at the Westin Hotel in Westminster, Co.. Caffe Sanora Organic Coffee supports women’s leadership event to enable women of all ages and industries to share, learn...

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What Veterinarians Are Linking Nearly 3/4 of All Canine Disease To

Feb 11, 2014

Our pet's have it rough in today's toxic world. Every day we walk our best friends by signs posted in our neighborhood next to sidewalks and parks that say "Warning Pesticide Use!" Meanwhile, even in our own homes, every bottle of cleaning solution says "Caution Keep away from children and pets!" These are the obvious factors than can be poisonous to our pet's health and fortunately are mostly...

Five Functional Ingredients that Stand Out on the Shelf

Sep 2, 2021

What draws people to certain products over others? Brands only have seconds to grab a consumer's attention on the shelf, and added functionalities only help influence their purchasing decisions. Consumers want to thrive with the products they love, and as a result, just about every food group is trying to enhance what it brings to the market. Supporting this trend, ingredient innovator Applied Food...

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The Next Move in Organic Vitamin C

May 17, 2023

While vitamin C is naturally found in many fruits and vegetables, most beverage applications use artificial vitamin C. Yet, as new organic ingredients emerge, beverage producers are finding value in branding around “organic vitamin C.”

The Story of Guayusa

Apr 13, 2022

We want to share our story about the broader impact that sourcing botanicals can have on communities. This article tells the story of a novel Amazonian tea and its incredible impact on the indigenous people that produce it. What is Guayusa?  Guayusa ("gwhy-you-sah") is a caffeinated holly species that grows only in...

The Story of Guayusa

Apr 13, 2022

We want to share our story about the broader impact that sourcing botanicals can have on communities. This article tells the story of a novel Amazonian tea and its incredible impact on the indigenous people that produce it. What is Guayusa?  Guayusa ("gwhy-you-sah") is a caffeinated...

Solving the Caffeine Paradox

Solving the Caffeine Paradox

Apr 1, 2021

Caffeine helps us stay alert and focus but can also cause anxiousness that makes it hard to… well, focus – a contradiction that has inspired further research.

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