While vitamin C is naturally found in many fruits and vegetables, most beverage applications use artificial vitamin C. Yet, as new organic ingredients emerge, beverage producers are finding value in branding around “organic vitamin C.”
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Vitamin C
Five Functional Food & Beverage Trends
The natural products landscape is rapidly evolving as consumers demand innovative, health-focused ingredients. From functional mushrooms that boost cognitive health to organic energy solutions that enhance focus without the jitters, these emerging trends are reshaping the food and beverage industry. At Applied Food Sciences (AFS), we’ve identified five key trends that will lead the way in delivering functional benefits, clean labels, and cutting-edge solutions.
Read on to discover the ingredients driving these trends and how they can elevate your next product offering!
Beverage Expert Applied Food Sciences Makes Breakthrough With Two New Organic Ingredients
Applied Food Sciences, Inc. (AFS) has taken the next step in their organic offerings, introducing two new organic ingredients PurGinger™ organic ginger extract and Pur-C™ organic vitamin C extract at the upcoming BevNET Live conference...
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How AFS Brought the Feel to Functional Beverages at IFT FIRST
At IFT FIRST Expo this week, Applied Food Sciences showcased a new way to think about functional beverage innovation: start with the feeling. For years, product development has often begun with the ingredient list. Add caffeine for energy. Add adaptogens for stress and mood. Add a vitamin for wellness. Those benefits still matter, but today’s beverage consumers are looking for something more intuitive and more personal. They are...
Three Tips To Master the Non-Alcoholic Market
The non-alcoholic (NA) beverage category is maturing quickly. Driven by younger generations who drink less and sober-curious consumers of all ages, the opportunity for innovation in the NA space is abundantly clear. But so too is the path to sustainable success. Our collective mission is to build a formula that creates an NA experience capable of replicating the social ritual and connecting consumers to the feeling they seek. To help...
Five Notes from Vitafoods Europe 2019
Europe has a lot to offer the natural products industry and at the Vitafoods Europe Show held every year in Geneva, Switzerland, many of the latest EU innovations are on display. For Applied Food Sciences (AFS) participating in this show is an important avenue to...
Three Steps to Achieve Transparency in Beverages
When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are...
Raising the Standard for Lion’s Mane Supplements
Lion’s Mane is one of the most recognizable mushrooms in cognitive health, but not all extracts are built the same. See how MycoThrive™ Lion’s Mane is helping raise the standard through better sourcing, advanced characterization, clinical research, and quality control.
Supporting Hormonal Changes in Women’s Wellness
Hormonal balance isn’t just about production—it’s about elimination. Discover how CelluThrive™ supports the liver’s ability to metabolize excess estrogen, offering a science-backed solution for your next women’s wellness formulation.
Organic, functional innovation essential for energy drink and shot growth
During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at New York-based Beverage Marketing Corporation (BMC). Energy shots, on the other hand, experienced 2 percent wholesale dollar sales growth in 2016, to reach $651 million....
Industry News
How AFS Brought the Feel to Functional Beverages at IFT FIRST
At IFT FIRST Expo this week, Applied Food Sciences showcased a new way to think about functional beverage innovation: start with the feeling. For years, product development has often begun with the ingredient list. Add caffeine for energy. Add adaptogens for...
Raising the Standard for Lion’s Mane Supplements
Lion’s Mane is one of the most recognizable mushrooms in cognitive health, but not all extracts are built the same. See how MycoThrive™ Lion’s Mane is helping raise the standard through better sourcing, advanced characterization, clinical research, and quality control.
Three Tips To Master the Non-Alcoholic Market
The non-alcoholic (NA) beverage category is maturing quickly. Driven by younger generations who drink less and sober-curious consumers of all ages, the opportunity for innovation in the NA space is abundantly clear. But so too is the path to sustainable success. Our collective mission is to build...
Applied Food Sciences Joins the UNPA as its Newest Executive Member
Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA. The United Natural Products Alliance (UNPA) is an international association of forward-looking...
Supporting Hormonal Changes in Women’s Wellness
Hormonal balance isn’t just about production—it’s about elimination. Discover how CelluThrive™ supports the liver’s ability to metabolize excess estrogen, offering a science-backed solution for your next women’s wellness formulation.
Applied Food Sciences Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient supplier specializing in botanical extracts for food, beverages and supplements. The newly opened Research and Development Center, is a multi-million-dollar investment...
Lion’s Mane: The Latest Standout in Functional Beverages
Discover the growing demand for cognitive and emotional health-boosting beverages, the science behind Lion’s Mane’s benefits, and how beverage manufacturers can leverage this powerful ingredient MycoThrive™ Lion’s Mane from Applied Food Sciences. Learn about its clinical validation, water solubility, improved flavor, and standardized potency.
New Survey: Fueled by Fatigue and General Lack of Focus, Consumers Desire Naturally Derived Caffeine
Nearly 80% indicated they would be interested in energy drinks formulated with Non-GMO and organic certified botanical caffeine source.
Demand for Natural Botanical Energy Ingredients in Beverages on the Rise
*This article has been updated Nov, 2020 to reflect the most accurate information. Applied Food Sciences’ PurCaf™ Certified Organic, Non-GMO Caffeine ingredient creates “buzz” at BevNet conference; preps for InterBev June 10-13 The demand for natural ingredients...
AFS Will Unveil New Botanical Energy Line at NEXT Innovation Summit
Applied Food Sciences, Inc. (AFS), a science driven ingredient, and food technology company is set to unveil its line of botanical energy solutions at the NEXT Innovation Summit presented by Nutracon. The launch ties into the trending demand for consumers searching...
AFS Opens State-of-the-art Innovation Center
Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AFS demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food...
Three Reasons Energy Drinks Will Continue To Dominate The Shelf
In 1987, an energy drink was sold for the very first time in its home market of Austria. The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers. It wasn’t until Austrian business man, Dietrich...
Biohacking with Guayusa: Dave Asprey Features AmaTea® Max on The Human Upgrade™ Podcast
What happens when “The Father of Biohacking” and award-winning podcast host Dave Asprey is introduced to an Amazonian super leaf with nootropic benefits?
Conquer Vegas With the SupplySide SURVIVAL KIT
Applied Food Sciences, Inc. shows off their newest ingredient PurCaf® in this year’s SupplySide West Survival Kits! Look to conquer Las Vegas with this energy shot powered by botanical energy.
Natural Botanical Energy Pioneer Trumps Synthetics for Energy Drink Formulations
Consumers are demanding natural and organic ingredients, non-GMO foods and beverages, and that demand is now driving energy drink formulation, with companies who have been using synthetic ingredients searching for alternatives.
Train Hard. Recover Clean. Why CelluThrive™ Belongs in Every Sports Nutrition Stack
Recovery isn’t just protein. Exercise creates toxins. CelluThrive™ supports liver detox for cleaner muscle recovery. Learn why it matters.
“Clean Label” to Reignite Energy Drink Innovation
Applied Food Sciences Hosts Exclusive Retreat with Industry Experts in Market Trends, Innovation, and Regulations to Address Evolving Energy Drink Market Opportunities Consumer fear and mistrust is driving the demand for complete transparency in product...
AFS and KÄÄPÄ Biotech Expand Partnership with State-of-the-Art Cultivation Facility
Applied Food Sciences is thrilled to announce the expansion of its strategic partnership with KÄÄPÄ Biotech, marked by the opening of a new state-of-the-art cultivation facility in Finland. This expansion comes as a response to the growing global demand for premium functional mushrooms.
AFS and KÄÄPÄ Biotech Expand Partnership with State-of-the-Art Cultivation Facility
Applied Food Sciences is thrilled to announce the expansion of its strategic partnership with KÄÄPÄ Biotech, marked by the opening of a new state-of-the-art cultivation facility in Finland. This expansion comes as a response to the growing global demand for premium functional mushrooms.
Introducing MycoThrive™ Lion’s Mane: A Clinically Studied Ingredient for Cognitive Performance
As functional mushrooms gain traction, the launch of MycoThrive™ Lion’s Mane is well-timed to bring clinical validation to the market.
Archive News
What Your Pet Needs More of to Remove Harmful Toxins
Did you know Glucarate is naturally found in your pet's diet? In fact Glucarate is also already present in your dog's body. The problem is that in today's toxic world our pets simply don't get enough of the Glucarate they need to combat the harmful toxins, pollutants...
What Veterinarians Are Linking Nearly 3/4 of All Canine Disease To
Our pet's have it rough in today's toxic world. Every day we walk our best friends by signs posted in our neighborhood next to sidewalks and parks that say "Warning Pesticide Use!" Meanwhile, even in our own homes, every bottle of cleaning solution says "Caution Keep...
Detoxification and Hormone Balance Figure to be Quintessential Topics for Annual IFT Wellness 2013 Conference Chicago, IL.
Christine Fields, VP of Scientific Affairs for Applied Food Sciences, Inc., is set to highlight this subject matter with an educational presentation on daily detoxification and hormone balance during the supplier solutions presentations taking place at IFT Wellness...
New Stomach Friendly Coffee Easy on the Gastric Tract Thanks to Patent
New Stomach Friendly roasting patent really opens the door for a large percentage of people who felt like they could not drink coffee due to the stomach irritation and heartburn side effects.
Caffe Sanora Organic Coffee Helps Underwrite Inaugural WILD Summit Taking Place on Feb. 1 Aiming To Help Women of All Ages
The Women’s Council WILD Summit is an event that brings together students and inspiring leaders at all stages of their professional careers who can share their experiences, knowledge and passions with each other, and will take place Feb. 1, 2013 from 7:30 a.m. to 5:30...
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