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AFS - Applied Food Sciences, Inc
Energy + Focus

PurCaf®

green coffee caffeine

AmaTea® Max

organic guayusa extract

JAVA.g®

green coffee extract

PurTea®

green tea caffeine

PurGinseng

panax ginseng extract
Functional Flavor

PurGinger®

organic ginger extract

PurTurmeric®

organic turmeric extract

Ingredient Technology

CleanStream

organic microbeadlet curcumin

Nutritional Actives

CelluThrive

d-glucarate

GCA®

green coffee extract

PurC®

organic vitamin C

Oligen®

olive polyphenol extract

Functional Mushrooms

MycoThrive

functional mushrooms

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AFS News

Brian Zapp
Five Functional Food & Beverage Trends

Five Functional Food & Beverage Trends

The natural products landscape is rapidly evolving as consumers demand innovative, health-focused ingredients. From functional mushrooms that boost cognitive health to organic energy solutions that enhance focus without the jitters, these emerging trends are reshaping the food and beverage industry. At Applied Food Sciences (AFS), we’ve identified five key trends that will lead the way in delivering functional benefits, clean labels, and cutting-edge solutions.

Read on to discover the ingredients driving these trends and how they can elevate your next product offering!

The Story of Guayusa

The Story of Guayusa

We want to share our story about the broader impact that sourcing botanicals can have on communities. This article tells the story of a novel Amazonian tea and its incredible impact on the indigenous people that produce it. What is Guayusa?  Guayusa...

Five Functional Ingredients that Stand Out on the Shelf

Five Functional Ingredients that Stand Out on the Shelf

What draws people to certain products over others? Brands only have seconds to grab a consumer's attention on the shelf, and added functionalities only help influence their purchasing decisions. Consumers want to thrive with the products they love, and as a result,...

Solving the Caffeine Paradox

Solving the Caffeine Paradox

Caffeine helps us stay alert and focus but can also cause anxiousness that makes it hard to… well, focus – a contradiction that has inspired further research.

Five Notes from Vitafoods Europe 2019

Five Notes from Vitafoods Europe 2019

Europe has a lot to offer the natural products industry and at the Vitafoods Europe Show held every year in Geneva, Switzerland, many of the latest EU innovations are on display.  For Applied Food Sciences (AFS) participating in this show is an important avenue to...

Winning in the Early Stages of Craft Spirits

Winning in the Early Stages of Craft Spirits

While many beverage brands will succeed or fail within their first two years, whiskey will be slowly aging in barrels.  To have success in craft spirits, a now nearly four-billion-dollar industry, it is worth the wait.  For up and coming Longtucky™ Spirits,...

Tech Experts Launch Free-Flowing Curcumin

Tech Experts Launch Free-Flowing Curcumin

Downtime… The Struggle is Real Working with traditional curcumin ingredients can be a manufacturer’s nightmare because turmeric causes caking in production lines and stains equipment.  In fact, due to the drastically lengthier cleanup times, some companies refuse...

Don’t Sleep on Organic, Soluble Turmeric

Don’t Sleep on Organic, Soluble Turmeric

PurTurmeric™, an innovative, superior quality turmeric extract, yields a complex flavor and full solubility for simple formulation. Look for this new ingredient from Applied Food Sciences (AFS) at BevNET Live and IFT, 2018. Trending TurmericOrganic Certified &...

Applied Food Sciences Gains Non-GMO Project Verification

Applied Food Sciences Gains Non-GMO Project Verification

Applied Food Sciences, Inc. (AFS) has taken the next step in demonstrating transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf organic caffeine headlines a list of sustainably sourced offerings. PurCaf Organic Caffeine –...

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Three Tips To Master the Non-Alcoholic Market

The non-alcoholic (NA) beverage category is maturing quickly. Driven by younger generations who drink less and sober-curious consumers of all ages, the opportunity for innovation in the NA space is abundantly clear. But so too is the path to sustainable success. Our collective mission is to build a formula that creates an NA experience capable of replicating the social ritual and connecting consumers to the feeling they seek. To help...

Five Notes from Vitafoods Europe 2019

Europe has a lot to offer the natural products industry and at the Vitafoods Europe Show held every year in Geneva, Switzerland, many of the latest EU innovations are on display.  For Applied Food Sciences (AFS) participating in this show is an important avenue to connect with customers from all over the world. While it is a melting pot for global ingredient sourcing, it is also a great place to gather insights on what is next in our...

Three Steps to Achieve Transparency in Beverages

Three Steps to Achieve Transparency in Beverages

When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are...

Applied Food Sciences Opens State-of-the-art Innovation Center

Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient...

Supporting Hormonal Changes in Women’s Wellness

Supporting Hormonal Changes in Women’s Wellness

Hormonal balance isn’t just about production—it’s about elimination. Discover how CelluThrive™ supports the liver’s ability to metabolize excess estrogen, offering a science-backed solution for your next women’s wellness formulation.

Organic, functional innovation essential for energy drink and shot growth

During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at New York-based Beverage Marketing Corporation (BMC). Energy...

Applied Food Sciences Joins the UNPA as its Newest Executive Member

Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA. The United Natural Products Alliance (UNPA) is an international association of forward-looking companies dedicated to providing consumers...

Industry News

Three Tips To Master the Non-Alcoholic Market

The non-alcoholic (NA) beverage category is maturing quickly. Driven by younger generations who drink less and sober-curious consumers of all ages, the opportunity for innovation in the NA space is abundantly clear. But so too is the path to sustainable success. Our...

Supporting Hormonal Changes in Women’s Wellness

Supporting Hormonal Changes in Women’s Wellness

Hormonal balance isn’t just about production—it’s about elimination. Discover how CelluThrive™ supports the liver’s ability to metabolize excess estrogen, offering a science-backed solution for your next women’s wellness formulation.

AFS Opens State-of-the-art Innovation Center

Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AFS demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The...

Lion’s Mane: The Latest Standout in Functional Beverages

Discover the growing demand for cognitive and emotional health-boosting beverages, the science behind Lion’s Mane’s benefits, and how beverage manufacturers can leverage this powerful ingredient MycoThrive™ Lion’s Mane from Applied Food Sciences. Learn about its clinical validation, water solubility, improved flavor, and standardized potency.

Three Reasons Energy Drinks Will Continue To Dominate The Shelf

Three Reasons Energy Drinks Will Continue To Dominate The Shelf

In 1987, an energy drink was sold for the very first time in its home market of Austria.  The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers.  It wasn’t until Austrian business man, Dietrich Mateschitz, drank this formula to cure his jet lag that Red Bull finally “got its wiiings” and a new category was born. In 1987, an energy...

Demand for Natural Botanical Energy Ingredients in Beverages on the Rise

Demand for Natural Botanical Energy Ingredients in Beverages on the Rise

*This article has been updated Nov, 2020 to reflect the most accurate information.  Applied Food Sciences’ PurCaf™ Certified Organic, Non-GMO Caffeine ingredient creates “buzz” at BevNet conference; preps for InterBev June 10-13 The demand for natural ingredients in the booming energy drink market leads manufacturers to dig deep to uncover the new new thing. At the BevNet LIVE conference recently, several high profile companies...

AFS Will Unveil New Botanical Energy Line at NEXT Innovation Summit

Applied Food Sciences, Inc. (AFS), a science driven ingredient, and food technology company is set to unveil its line of botanical energy solutions at the NEXT Innovation Summit presented by Nutracon. The launch ties into the trending demand for consumers searching...

What Veterinarians Are Linking Nearly 3/4 of All Canine Disease To

What Veterinarians Are Linking Nearly 3/4 of All Canine Disease To

Our pet's have it rough in today's toxic world. Every day we walk our best friends by signs posted in our neighborhood next to sidewalks and parks that say "Warning Pesticide Use!" Meanwhile, even in our own homes, every bottle of cleaning solution says "Caution Keep...

“Clean Label” to Reignite Energy Drink Innovation

Applied Food Sciences Hosts Exclusive Retreat with Industry Experts in Market Trends, Innovation, and Regulations to Address Evolving Energy Drink Market Opportunities Consumer fear and mistrust is driving the demand for complete transparency in product development. The emerging trend of “Clean Label Ingredients” is the industry’s response and is creating a large...

Boosting Immune Health by Protecting Against Toxins with Glucarate

Maintaining our immune health is crucial for the prevention of illness. While people are familiar with “boosting the immune system” by taking vitamins to fend off cold & flu, it is equally important to defend the body against harmful toxins, chemicals, and other pollutants that can cause an immune response.  Every day we are exposed to a myriad of microplastics, excess hormones, preservatives,...

What Your Pet Needs More of to Remove Harmful Toxins

Did you know Glucarate is naturally found in your pet's diet? In fact Glucarate is also already present in your dog's body. The problem is that in today's toxic world our pets simply don't get enough of the Glucarate they need to combat the harmful toxins, pollutants & chemicals that they are...

Conquer Vegas With the SupplySide SURVIVAL KIT

Conquer Vegas With the SupplySide SURVIVAL KIT

Applied Food Sciences, Inc. shows off their newest ingredient PurCaf® in this year’s SupplySide West Survival Kits! Look to conquer Las Vegas with this energy shot powered by botanical energy.

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