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AFS - Applied Food Sciences, Inc
Energy + Focus

PurCaf®

organic caffeine

AmaTea® Max

organic guayusa extract

JAVA.g®

green coffee extract

PurTea®

organic caffeine

PurGinseng

panax ginseng extract
Functional Flavor

PurGinger®

organic ginger extract

PurTurmeric®

organic turmeric extract

Plant Protein

PurHP-75®

organic hemp seed protein

Nutritional Actives

PurC®

organic vitamin C

GCA®

green coffee extract

Preventium®

potassium d-glucarate

Functional Mushrooms

MycoThrive

functional mushrooms

Ingredient Technology

CleanStream

organic microbeadlet curcumin

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Boosting Immune Health by Protecting Against Toxins with Glucarate

Boosting Immune Health by Protecting Against Toxins with Glucarate

Maintaining our immune health is crucial for the prevention of illness. While people are familiar with “boosting the immune system” by taking vitamins to fend off cold & flu, it is equally important to defend the body against harmful toxins, chemicals, and other...

(Even Better) Better-For-You Extruded Snacks

Most of us can't help but occasionally surrender to the addictive convenience of grabbing a crinkly bag off the snack aisle. If you are like 95% of Americans, who snack at least once a day, you will likely have had the delight of trying the puffy, crunchy, airy treats...

The Next Move in Organic Vitamin C

While vitamin C is naturally found in many fruits and vegetables, most beverage applications use artificial vitamin C. Yet, as new organic ingredients emerge, beverage producers are finding value in branding around “organic vitamin C.”

Industry News

Five Functional Food & Beverage Trends

The natural products landscape is rapidly evolving as consumers demand innovative, health-focused ingredients. From functional mushrooms that boost cognitive health to organic energy solutions that enhance focus without the jitters, these emerging trends are reshaping the food and beverage industry. At Applied Food Sciences (AFS), we’ve identified five key trends that will lead the way in delivering functional benefits, clean labels, and cutting-edge solutions.

Read on to discover the ingredients driving these trends and how they can elevate your next product offering!

Five Notes from Vitafoods Europe 2019

Five Notes from Vitafoods Europe 2019

Europe has a lot to offer the natural products industry and at the Vitafoods Europe Show held every year in Geneva, Switzerland, many of the latest EU innovations are on display.  For Applied Food Sciences (AFS) participating in this show is an important avenue to connect with customers from all over the world. While it is a...

Organic, functional innovation essential for energy drink and shot growth

During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at New York-based Beverage Marketing Corporation (BMC). Energy shots, on the other hand, experienced 2 percent wholesale dollar sales...

Mastering Plant-Based, Gluten-Free Baking With Hemp Protein

Mastering Plant-Based, Gluten-Free Baking With Hemp Protein

Protein plays a substantial role in baked goods. Beyond adding nutritional value, protein conditions dough, provides structure, retains moisture, and enhances texture. Therefore, as newer plant-based ingredients take the place of traditional proteins like animal proteins or gluten, formulation expectations must continue to evolve as well. The opportunity for plant-based protein in baked goods is undeniable. Grocery sales of...

Three Reasons Energy Drinks Will Continue To Dominate The Shelf

In 1987, an energy drink was sold for the very first time in its home market of Austria.  The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers.  It wasn’t until Austrian business man, Dietrich Mateschitz, drank this formula to cure his jet lag that Red Bull finally “got its wiiings” and a new category was born. In 1987, an energy...

The Heart of Plant Based Meats

The Heart of Plant Based Meats

No disrespect to the original veggie burgers, but consumers may never settle for dry, spongy patties again… not after trying an Impossible Burger. The bar is set on what is forecasted to be an $85 billion industry by 2030.

Tech Experts Launch Free-Flowing Curcumin

Downtime… The Struggle is Real Working with traditional curcumin ingredients can be a manufacturer’s nightmare because turmeric causes caking in production lines and stains equipment.  In fact, due to the drastically lengthier cleanup times, some companies refuse...

Applied Food Sciences Gains Non-GMO Project Verification

Applied Food Sciences Gains Non-GMO Project Verification

Applied Food Sciences, Inc. (AFS) has taken the next step in demonstrating transparency by getting four of its core ingredients Non-GMO Project Verified. The company’s PurCaf organic caffeine headlines a list of sustainably sourced offerings. PurCaf Organic Caffeine –...

The Story of Guayusa

We want to share our story about the broader impact that sourcing botanicals can have on communities. This article tells the story of a novel Amazonian tea and its incredible impact on the indigenous people that produce it. What is Guayusa?  Guayusa ("gwhy-you-sah") is a caffeinated holly species that grows only in the upper Amazon basin of Colombia, Ecuador, and Peru. Historical...

Five Functional Ingredients that Stand Out on the Shelf

Five Functional Ingredients that Stand Out on the Shelf

What draws people to certain products over others? Brands only have seconds to grab a consumer's attention on the shelf, and added functionalities only help influence their purchasing decisions. Consumers want to thrive with the products they love, and as a result, just about every food group is...

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Winning in the Early Stages of Craft Spirits

While many beverage brands will succeed or fail within their first two years, whiskey will be slowly aging in barrels.  To have success in craft spirits, a now nearly four-billion-dollar industry, it is worth the wait.  For up and coming Longtucky™ Spirits, the solution for this waiting...

Don’t Sleep on Organic, Soluble Turmeric

PurTurmeric™, an innovative, superior quality turmeric extract, yields a complex flavor and full solubility for simple formulation. Look for this new ingredient from Applied Food Sciences (AFS) at BevNET Live and IFT, 2018. Trending TurmericOrganic Certified & Non-GMOHighly Water SolubleShelf...

Three Steps to Achieve Transparency in Beverages

When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are...

Solving the Caffeine Paradox

Solving the Caffeine Paradox

Caffeine helps us stay alert and focus but can also cause anxiousness that makes it hard to… well, focus – a contradiction that has inspired further research.

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Archive News

Three Steps to Achieve Transparency in Beverages

When it comes to beverages, the full concept of “clean" goes beyond incorporating natural ingredients into a formula. It aligns more with demonstrating the transparency of the product as a whole. This is because the premise behind “clean label" is consumers are...

AmaTea® Guayusa Tea Extract

Guayusa or ‘Ilex guayusa’ as it is commonly referred to as in the amazon rainforest, is a species of tree from the family of the ‘holly genus’ plants. In terms of specific regionality, the leaves are naturally found as well as cultivated in upper Amazonian regions of...

Applied Food Sciences Secure Patent for Producing Guayusa Extract

Applied Food Sciences, Inc. (AFS) has announced it is now the exclusive owner of a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine. Guayusa is a caffeinated leaf of...

AFS issues Patent for Producing Guayusa Extract

AFS is pleased to announce it is the exclusive owner of U.S. Patent #9345707, a process patent that covers the production of enriched natural guayusa, from a single source plant, containing antioxidants, amino acids and caffeine.  The purpose of this process...

Applied Food Sciences Joins the UNPA as its Newest Executive Member

Applied Food Sciences, Inc. (AFS), an Austin, Texas-based ingredient supplier of novel organic and functional extracts designed for food, beverage, and nutritional supplements, is pleased to announce being accepted as the newest Executive Member of the UNPA....

Applied Food Sciences Opens State-of-the-art Innovation Center

Applied Food Sciences, Inc. (AFS) demonstrates a commitment to innovation in food, nutrition and life sciences with the grand opening of a Midwest-based Innovation Center in Iowa City, Iowa. The Austin-based company, Applied Food Sciences, is a natural ingredient...

AFS Opens State-of-the-art Innovation Center

Applied Food Sciences, Inc. (AFS) invests in the University of Iowa choosing its BioVentures Center (BVC) to be location for the company's newest branch for plant-based ingredient innovation. AFS demonstrates a commitment to innovation in food, nutrition and life...

Conquer Vegas With the SupplySide SURVIVAL KIT

Applied Food Sciences, Inc. shows off their newest ingredient PurCaf® in this year’s SupplySide West Survival Kits! Look to conquer Las Vegas with this energy shot powered by botanical energy.

It’s Your Caffeine that’s the Problem

PurCaf® is 92% Pure Caffeine Are you a 92%er? Most #OrganicCaffeine is only 30% caffeine. by vol. which means it takes more than 300mg to form a single dose! #Seriously!?! Use @PurCaf! PurCaf® is USDA and Eco-Cert Organic....

Demand for Natural Botanical Energy Ingredients in Beverages on the Rise

*This article has been updated Nov, 2020 to reflect the most accurate information.  Applied Food Sciences’ PurCaf™ Certified Organic, Non-GMO Caffeine ingredient creates “buzz” at BevNet conference; preps for InterBev June 10-13 The demand for natural ingredients...